The “Fast Casual Dining” concept is based on a simple menu, few choice items customized by the customer, quick service, fresh “Real Food” ingredients in a clean modern environment and promoting natural, healthier, environmentally friendlier sustainable food resources. It is the choice of younger generations, who also favor ethnic cuisines for the same reasons.
Megas Yeeros responds to the new social and environmental messages. It follows trends by investing in new technologies and product innovation. In a respond to the demand for ethnic food, it enhanced its range with a Hispanic and an Arabic line. Within a year, it has introduced more than 10 new products for these lines.
GRK Fresh opened in 2015 with the vision to spread Greek Culture through the United States and the Middle East. At present they operate 10 restaurants in the Big Apple, Washington D.C., Dubai and Qatar. They are also a big part of university life with two restaurants, one in NYU and the other in George Washington University.