The “Fast Casual Dining” concept is based on a simple menu, few choice items customized by the customer, quick service, fresh “Real Food” ingredients in a clean modern environment and promoting natural, healthier, environmentally friendlier sustainable food resources. It is the choice of younger generations, who also favor ethnic cuisines for the same reasons.
Megas Yeeros responds to the new social and environmental messages. It follows trends by investing in new technologies and product innovation. In a respond to the demand for ethnic food, it enhanced its range with a Hispanic and an Arabic line. Within a year, it has introduced more than 10 new products for these lines.
Fast Casual Dining concept in Greece is about smart and casual food choices in the environment of a proper restaurant. Peppers was the first of its kind in Greece and had a huge success. They have 2 restaurants in the most classy suburbs of Athens.
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